Weekly Research Brief · Free

The Unfair Truth About What's Actually Working in DTC

90% of DTC content is survivorship bias in a trench coat. Every week we dig into the actual numbers — platform data, margin math, real operator results — and give you the unvarnished truth about what's working, what's dead, and what to do about it.

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Research-backed intel. No gurus. No vanity metrics.

Issue #001 · March 3, 2026 Free

The 3-Channel Stack That's Actually Working Right Now

Meta CPMs are up 23% YoY. The operators winning right now aren't spending more — they're stacking channels smarter. This week: the exact 3-channel setup the fastest-growing DTC brands are running, and why each channel does a different job.

Paid Media TikTok Shop Email Revenue Creative Strategy AI Creative

Coming Soon · Digital Product

Growth OS

The exact operating system Dustin Lien uses as Head of Growth at an 8-figure brand — and used to install growth engines at Oura Ring, Plunge, Super Coffee, and Bare Performance Nutrition.

Notion Growth OS Dashboard — copy, paste, and start using today
Focused Growth Tracker (Google Sheet) — the exact sheet Dustin uses daily
Profitable Growth Training Video — how to use the tracker and build your growth system
The 10 Most Important Growth Metrics Every Brand Must Track (and how to find them)

🎁 Bonus — $97 value, yours free

Growth Constraint Finder Tool + on-demand training. Identify and break through your biggest growth constraint faster than any agency ever could.

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